FIFA World Cup 2022 Main Sponsors List | Sponsors Are Divided Into Three Tiers, Qatar Is The New Entrant In The List

In any Event or Major Tournament, Sponsors play a massive role in the success of the event. In FIFA World Cup 2022 Main sponsors play a key role in th promotion of the event.

FIFA World Cup 2022 Main sponsors support the programs financially and it helps to promote the brand as well. There are many companies that are trying to come to the sponsor’s list. Let’s take a look at the list of Sponsors

FIFA World Cup 2022 Main Sponsors

FIFA World Cup is the biggest opportunity for every brand to showcase innovative technological achievements, new releases, power of bands and enhance fans’ viewing experience.

Qatar World Cup is one of the most effective international marketing platforms.  All top brands like Adidas, Coca-Cola,  Hyundai, Wanda Group, Qatar Airways become part of FIFA. Here is the list of the main sponsors for the 2022 FIFA World Cup in Qatar.

FIFA Sponsors

FIFA divides the list of sponsors into three Tiers, These are:

  • Tier 1- FIFA Partners
  • 2nd Tier- Worldcup 2022 Sponsors
  • Tier 3- FIFA World Cup Regional Partners

Tier 1- FIFA Partners | FIFA is the grand stage of football. It is the most effective international marketing platform for brands to promote their product. In order to be able to stage an event of such a scale, the support of Commercial Affiliates, who provide vital services and product support for the entire event’s operations, is crucial. Hence, the below-listed brands get themself the label of Official partners of FIFA. These are:

  • Adidas
  • Coca-Cola
  • Wanda Group
  • Hyundai
  • Qatar Airways
  • Visa

The Partners are offered the possibility to tailor their sponsorship according to their marketing strategy and needs. For example, they can individually use the Official logo and create composite logos.


Tier 2- Worldcup 2022 Sponsors | In Tier 2, FIFA World Cup is sponsored by the below-mentioned brands to run the campaign in 2022 successfully. These are:

  • Budweiser
  • Hisense
  • Mc Donalds
  • Vivo

According to the deal, Budweiser beer will be served during the 2022 World Cup. Mc Donald’s outlets will be open inside and outside the stadiums. In the Football World Cup History sponsorship is one of the worth deals. The 2014 finals in Brazil generated $4 billion.

Official Sponsors of FIFA World Cup 2022

Tier 3 – FIFA World Cup Regional Partners | In tier 3, Qatar World cup 2022 is sponsored by the regional Operators, working in Qatar. These are:

  • Ooredoo | Qatari telecommunications firm
  • UPL | Sustainable agriculture business
  • GWC | Qatar-based logistics company

New sponsor added in FIFA 2022

Qatar Airways has been added as a new sponsor of the 2022 World cup. FIFA signed a partnership with Qatar Airlines for Marketing and promoting for the upcoming tournament. The agreement between FIFA and Qatar Airlines is the world’s largest in the airline’s history.

The FIFA World Cup Qatar 2022 will be playing in Qatar. It will take place from 21 November until 18 December 2022.

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